About Me

You can connect with me on Twitter and LinkedIn. Or you can get in touch.

View Luke Mitchell's LinkedIn profile View Luke Mitchell’s profile


Digital Strategist, Freelance – current
Head of Insight, Voxburner – Feb 2012 to Nov 2014
Digital Marketing Consultant, Reach Students – Sept 2002 to Feb 2012
Content Developer, NUS – Feb 2000 to Aug 2002
Editorial Assistant, RotoVision – Aug 1998 to Jan 2000

Reports Authored

*Selection Only

Youth 100: The UK’s Top Brands According To 18-24s (Voxburner 2014)
YouthTech: Young People And Technology (YouGov/Voxburner 2014)
The Future Of Identifying Enterprising Students (RBS/Voxburner 2014)
Data Privacy, Online Security And 16-24s (Voxburner 2014)
Buying Digital Content (Voxburner 2013)
Social Media And The New Generation (Voxburner 2013)

Articles Authored

*Selection Only

How Young People Discover New Music
Young People And Apps
YouthTube! How Brands Can Reach 16-24s Through Top Social Stars (with James Marks)
Best Practice: How Nando’s Does Social Media


*Selection Only

Report: Consumer Futures Report 2015 (LSN Global)
Report: Social Brands 100  PDF (Headstream/Social Bakers 2014)
Article: Ebook Consumption Among Young People (Interview with Porter Anderson 2014)
Article: Mobile Phone Security And Young People (Chinwag, 2014)
Article: Youth of Tomorrow (Mobile Marketing, 2014)
Article: Young People And Print V Ebooks (The Guardian, 2013)
Article: Physical v Digital (New York Times, 2013)
Article: YouTube, Google, Facebook Top Youth Brands (Brad Insight, 2013)
Podcast: Young People’s Digital Habits (BBC’s James Carpenter, The Radio Academy 2014)


*Selection Only

Restaurant Conference, London 2014
The Bookseller’s Children And Youth Conference, London 2014
Beepurple Entrepreneurs Workshop Series, University of Brighton 2014
Youth 100 Top Brands Event, London 2014
Factory Media Annual Conference, London 2013
Youth Marketing Strategy, London 2013
Marketing Week Live, 2012