If you only go on one social media marketing course, make it this one…
Wednesday 25 January 2012, The Groucho Club, London CANCELLED
“Social media marketing can bring your brand or organisation great results. Or it can be a big waste of time. I’ve worked on dozens of digital campaigns since 2002, for diverse clients including Accenture, ParcelForce Worldwide, Cancer Research, Orange, Peperami and Avenue Q,” says Luke Mitchell of @reachstudents.
“Through years of experimentation and experience, I have seen what makes a campaign succeed or fail online. And I have become fascinated with social. This workshop is designed to inspire and inform anyone who uses social media in their work. It’s grounded in industry-standard rules and principles, but also packed with unique insights, case studies and tips.
“Read the full outline below. I hope to meet you soon at The Groucho Club, to hear about your situation and practically help you accelerate your success in social media marketing.” BOOK NOW
Topics covered include:
- Understanding the full scope of social media marketing and where your brand or organisation should be investing time;
- Analysing all risks and rewards. How to maximise reward and minimise risk;
- How social media is used by marketers to achieve different aims, from driving traffic or brand awareness to capturing leads and direct sales;
- Social media strategy: aims, value, platform;
- Creating effective social media assets – including the perfect Facebook page and Twitter profile;
- How to find, engage and grow an audience across different platforms;
- Audience behaviour and dealing with issues;
- Managing social media activity efficiently;
- Tracking results, evaluating impact and optimising campaigns as they develop;
- Social media marketing tools that can save time and help you.
Outcomes include:
- You’ll be able to create a sensible social media strategy;
- You’ll be able to improve results in social media: making changes that will bring more conversions; applying tactics to grow an audience; and spotting opportunities to gain;
- Specifically you’ll have a solid understanding of Facebook advertising, the Facebook algorithim that determines visibility and how to squeeze the best out of platforms like LinkedIn, YouTube and industry tools.
How advanced is this workshop?
This is fresh best practice from the frontline of social media marketing – if it matters then it’s in this workshop. You should have some understanding of what social media is and what you would like to achieve with it, but you don’t need any technical skills (eg coding) and you are not expected to know all jargon and functions of social media platforms. The main purpose of labeling this Advanced Social Media Marketing is to differentiate from those offering simplistic and ‘walkthrough’ type sessions – “this is how you add a photo, this is where you post a comment” etc. Though do bring your laptop to reference learning throughout the day if you wish.
What else is included?
- On arrival at 10 am there will be pastries and refreshments;
- Teas and coffees throughout the day, brought to our comfortable room in London’s famous Groucho Club;
- Working lunch and finish at 4.30;
- Detailed, bespoke training document with all references discussed;
- Professional Training Certificate from Coolhand;
- After-course support by email, phone or social media – contact us any time you have a query.
We use the STAR-approved agent WeGotTickets to safely manage credit card paymentsGot a question about Advanced Social Media Marketing before you book? Contact us now
